Winning In Apple's World
Apple has dealt a one-two blow to both the communications and computing industries in the past 4-years, one which has radically upset the established order, and has rendered its competitors totally befuddled. The incumbent tech brands have all felt compelled to scramble and "respond" to Apple's market successes. This has resulted in, first, a wave of touch phones to counter the iPhone threat, and next, a wave of tablets to counter the iPad threat. Obviously, this approach is flawed at a basic level, as the only possible best result to be gained would be to seize the number two position in the new product categories that Apple has defined. One does not win by copying one's enemy. The fatal flaw being played out again and again in board rooms and CEO suites across the industry is to perceive the game Apple is playing as a zero sum proposition; i.e, for you to win, Apple must lose. In other words, all of these companies are wrongly adopting Apple's new definitions of