Sunday, February 27, 2005

The Fine Art Of Stripping Features

With the ubiquitously discussed flashing VCR clock in mind, the idea of having entirely too many features on entirely too many technology products seems to be an important one. And, with buyers flocking in droves for a few starkly-featured, near-simplistic tech products these days (the iPod comes to mind), is it time to stop the feature creation train?

Talk to any "normal" people (i.e., people who are not obsessed with the minutia of the latest tech trend), and you'll quickly realize that most people are thinking, "Enough is enough!" when it comes to buttons, switches, menu items, and the other interface clutter that increasingly marks today's tech products. From cell phones, to DVD/VCR/AV gear, to car stereos, to the personal computer itself, there appears to be a major rejection underway: people just want a product to do what it is advertised as doing, simply, and without hassle.

Why are more companies not seeing this buyer desire, and tailoring their newest products to hit this "Keep it simple" market opportunity?

Why No Apple Of The Windows World?

Apple rules the personal computer roost when it comes to leveraging consistently high design and user friendly product integration. And, this mastery of the subtle aspects of melding technology to suit end-users has garnered the company a sustained 3% or more slice of the computer biz. ... the premium 3% slice, at that.

Where is the Windows PC maker that owns the same small but lucrative space at the top of that market? Why isn't there one. And, who could be the one to seize this obviously open opportunity?

Technically True Site Launches

Welcome to Technically True, a place for technology opinion and discussion. Rather than simply being a place where one person expresses his views on the web, I have started this site as a clearinghouse for high-level opinion-sharing among industry insiders and end-users of today's technology products and systems.

So many of today's technologies are rapidly drifting into entirely new, and often surprising alignments with one another. It is the voices and purchasing patterns of end-users, and the degree to which the industry's leaders correctly interpret those signals that determine what the next shift will look like, and how well these continuing shifts will actually succeed in the marketplace.

Frankly, there is a lot of guesswork guiding today's technology decision-making, much more so than at any earlier time in history. There are more questions than answers, and, more opportunities than solutions.

Technically True aspires to be a key destination for constructive discussion on theses continuing shifts, opportunities, and solutions.